You can lather on as many creams and serums as you want but how do you know they won’t just sit on your skin’s surface, washing down the drain the next time you scrub your face?
Effective skincare ingredients have a ‘targeted delivery’ system. This means they can penetrate the skin’s superficial layers, reaching and repairing cells on a deeper level.
Yes, we know ‘Platinum Matrix’ sounds like a sequel to a popular sci-fi movie. But it’s actually based on biochemistry research, and consists of a liquid mixture of molecules containing platinum particles and peptides.
Most of us know ‘platinum’ as that silver-white metal that’s really expensive and often used for jewelry. It’s the rarest and heaviest of all precious metals, with a very stable chemical structure. It’s also used in cancer treatment, to target and deliver medicine to specific cells.
The platinum in själ products consists of tiny particles that are so small you’d need an electron microscope to see them.
These particles have a unique structure that bonds – or attaches – easily with other molecules, helping to deliver those crucial ingredients your cells need for repair. In the Platinum Matrix, the platinum is connected to peptides, allowing for improved biodistribution (which is a fancy word for describing how your cells absorb molecules).
So how does that help your skin? What are peptides anyway? Peptides are miniature proteins that are crucial for anti-aging skin care. They help the skin renew and hydrate itself.
We’ve all heard of collagen, that magical protein that keeps your skin supple and elastic. It’s a giant, insoluble molecule, too big for your skin to simply absorb. That’s why you can’t smear a bunch of collagen on your face and expect it to help. It's like placing a stone on top of a boulder with the hope the boulder will ingest the stone.
But when collagen breaks down, it forms smaller proteins called peptides – which are small enough for your skin to absorb. Applying certain peptides to your skin signals your body to produce more collagen. And that in turn keeps your skin firm, smooth and youthful.
And when these peptides are connected to platinum particles, the result is a solution that’s extremely effective in reaching and repairing cells in the skin’s deeper layers. It brings those active ingredients to the deepest layers of cells, hydrating the skin and promoting cellular renewal.