Legacy of Luxury
Established for 20 years. Discover the iconic line that pioneered its way into gemstone skincare. A hand-crafted, artisanal approach for healthy, youthful looking skin.SHOP NOW
Innovation + energy
Experience unparalleled results bridging preventative Eastern medicines with clean European biotechnology. Holistic skincare for youthful, luminous glow.SHOP NOW
Vibrational beauty, infused with diamonds, sapphires, gold, silver and platinum peptides. Subtle frequency programming for optimized cellular energy, microcirculation and targeted cell delivery.SHOP NOW
restore + transform
Repair and prevent signs of aging at a cellular level. själ's edited regimen restores and protects skin from damaging effects of environmental inflammation, stress and fatigue.SHOP NOW
själ (swed) (schal) spirit, mind, heart and soul.
The pioneer of integrative, gemstone infused luxury skincare, själ takes bioactive anti-aging to the next level. Bridging eastern medicines with the latest in European and Japanese biotechnology, själ is uniquely enhanced with gemstone and subtle energy programming for clarity and luminosity. själ incorporates the highest possible standards for quality and product performance to visibly restore, nourish, and reverse signs of aging.
själ works at a cellular level to balance and detoxify while protecting skin from the damaging effects of stress, fatigue, and travel. Founded by mother and daughter duo, Karen and Kristin Petrovich, själ transcends beyond traditional labels offering innovation and luxury to every element of its consciously crafted, well-edited, multi-functional regimen.
Innovation + Integration
själ’s process and innovation is the result of 250+ powerful bio-actives, bioengineered complexes, gemstones and minerals sourced from around the world. själ products are 'programed' with subtle body energetic blueprints for energy enhancement.Learn More
Each product in the själ line is 'charged' with precious minerals and gemstones which naturally vibrate at a higher frequency, providing targeted cell delivery, enhanced cellular productivity, microcirculation, clarity, and rejuvenation.Learn More
The Själ Journal
10 Super-Hydrating Face Creams to Get You Through the Coldest Weather: Consider the latest cold-comfort moisturizers that tap into advanced, smart technology to heal and shield your face from the harshest of elements."
Aside from telling herself she’s youthful and timeless, she has a go-to product: Lopez is a fan of Själ’s Saphir Concentrate [anti-aging face oil]"
Beauty has been a passion for both of us for a long time, we knew if we did it, we'd have to make something better than was out there"
10 Face Moisturizers ELLE Editors Swear By: [Cela Intuitif] The super lightweight, super luxe lotion leaves my face baby soft and feels heavenly going on"
Last summer while shooting in a hot, dry, place, I used this, and it made all the difference"
Rose Quartz Allure Collection
Gift with Purchase
Yours with Purchase of $300+Read More
ENJOY $50 OFF YOUR FIRST PURCHASE OF $250 OR MORE
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